![]() ![]() ![]() Year 2016 also saw online sales of luxury products like jewellery also increased. Another big segment in e-commerce is mobile/DTH recharge with nearly 1 million transactions daily by operator websites. Overall e-commerce market had reached ₹1,07,800 crores (US$24 billion) by the year 2015 with both online travel and e-tailing contributing equally. Electronics and Apparel are the biggest categories in terms of sales. ĬAGR vis-à-vis a global growth rate of 8–10%. According to Google India, there were 35 million online shoppers in India in 2014 Q1 and was expected to cross 100 million mark by end of year 2016. About 79% of India's e-commerce market was travel related in 2013. In 2013, the e-retail segment was worth US$2.3 billion. The market went up to $12.6 billion in 2013. Indian e-tailing industry is estimated at ₹3,600 crore (US$800 million) in 2011 and estimated to grow to ₹53,000 crore ($11.8 billion) in 2015. Online travel market in India had a growth rate of 22% over the next 4 years and reach ₹54,800 crore ($12.2 billion) in size by 2015. Online travel constitutes a sizable portion (87%) of this market today. As per "India Goes Digital", a report by Avendus Capital, the Indian e-commerce market is estimated at ₹28,500 crore ($6.3 billion) for the year 2011. India's e-commerce market was worth about $3.9 billion in 2009. In 2022, the pilot phase of the Open Network for Digital Commerce was launched. In 2020, Flipkart heavily outsold Amazon by almost two to one by sales during festive retail season. In 2018, Amazon beat Flipkart and was recorded the biggest ecommerce in India in terms of revenue. In 2017, the largest e-commerce companies in India were Flipkart, Snapdeal and Amazon. The term was first coined in 2004 by Chris Anderson. Long tail business strategy allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. Demand for international consumer products (including long-tail items) is growing faster than in-country supply from authorised distributors and e-commerce offerings. In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities. ![]() The industry consensus is that growth is at an inflection point. Despite being the second-largest user base in world, only behind China (650 million, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54M, 81%), but is growing, adding around 6 million new entrants every month. India has an Internet user base of about 636.77 million as of May 2020, about 40% of the population. ![]()
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